Leading the UX efforts and consulting for the upcoming launch of the new stussy.com global online store. Research, A/B testing of the current product, gathering insight and analytics to construct data-informed redesign effort. Based on the findings, aid in rollout strategy, and then create prototyped wireframes together with the internal design team for the entire online user experience across all devices.
Design: Stussy
File Under: Retail
EDGAR is a real estate firm focused on investment opportunities in Western Canada and specializes in residential, commercial, and industrial property development. Execution of a side-scrolling concept with a flexible CMS catered to the project and designed to showcase each community as it’s brought to life.
Agency: Arithmetic
File Under: Agency
A preview of a fully prototyped wireframe concept for Delphi Labs on the Terra blockchain that rewarded users with a customizable NFT experience based on the on-chain behaviour. Journey would start with a user minting its unique core, representing their wallet’s activity at the snapshot and would then evolve, over time. Users would earn items by interacting with various protocols and customize their core by equipping unlocked inventory options.
Agency: We3
File Under: Web3
MGA is an architecture and design studio creating innovative projects that push the boundaries of sustainability, technology, and construction to benefit communities and environments around the world.
Design: Studio Faculty
File Under: Agency Arts & Culture
A collection of CBD focused products designed for busy days, cool nights, and those moments in between.
Design: Glasfurd & Walker
File Under: Retail
Pure Sunfarms is one of Canada’s largest producers of greenhouse cannabis. Under the sun of the Fraser Valley in British Columbia, they grow cannabis with an approach that blends traditional greenhouse expertise with hands-on knowledge of legacy grow practices.
Design: Glasfurd & Walker
File Under: Retail
Arithmetic is an international award winning studio founded 15 years ago from a vision of a different future by forecasting change, envisioning an improving tomorrow, and building brands that connect on a human level, rich with emotion.
Creative: Arithmetic
File Under: Agency
ROWE by Bosa Properties is a boutique townhome collection for Vancouver’s West Side in collaboration with interiors firm Ste. Marie
Creative: Glasfurd & Walker
File Under: Agency
A rebrand and build of the CEM umbrella, a web-app that curates exclusive live events and virtual meetings that connect issuers with investors, providing rewards points in the process to its participants.
File Under: Finance
Neon Eon wines are made by Tyler Thrussell in Summerland, BC. In an effort to capture the Spirit of the grape, these wines break from the heavy manipulation common in wine making today and instead respect the fruit and the land it grows on.
Design: Brick Press
File Under: Food & Beverage Retail
Superette is a retail brand that makes buying cannabis as enjoyable as consuming it. In the current sea of cannabis retailers, we wanted to take a fresh approach. So we leaned into more traditional retail environments to create an immersive yet familiar and nostalgic experience.
Design: Superette
File Under: Retail
Luna Coffee is a boutique coffee roasting company based in Langley, BC. Radically focused on exceptional quality, transparency and (actual!) fair trade practices, they have carved out a delicious niche in light, bright coffees that eschew the norms of the industry at large.
Design: Post Projects
File Under: Retail
Tractor Foods is a family run business with stores in Vancouver, Victoria and Toronto — focused on making healthy foods more accessible for our communities.
File Under: Food & Beverage
An animation studio and content agency, operating out of San Francisco and Portland, that solves business problems through the heart and deeply understands the power of feeling to create unforgettable brand experiences.
Design: Oddfellows
File Under: Agency
West Coast Gifts is Canada’s largest designer, manufacturer and distributor of glass pipes, vaporizers and smoking accessories for the cannabis connoisseur. With roots in the cannabis space dating back to the early 1990s, WCG is a true OG in the industry.
Design: Post Projects
File Under: Retail
For over forty years, The Capilano Review (TCR) has supported and been sustained by a vibrant community of readers, writers, and artists interested in experimentation in writing and art. An independent publication since 2015, TCR was founded in 1972 by Pierre Coupey at Capilano College in North Vancouver.
Design: Post Projects
File Under: Arts & Culture
Leisure was an online ticketing platform for underground music events held at locations outside of the beaten path across North America.
Co-founder, 2016 - 2021
Backend Development: Curtis Maddalozzo
Creative Direction: Jeremy Michael
File Under: Arts & Culture
Consulting and planning, information architecture, and user experience design for the revamp of the Herschel Supply Company.
Design: Jeremy Michael Development: Herschel
File Under: Retail
Studio A-OK is a Lifestyle Brand and Creative Agency formed in 2016. Taking nods from past subcultures, future spacecrafts and meandering brain waves, A-OK is not one thing, but many.
File Under: Retail
Herschel Supply Co. is a Canadian company selling hipster retro backpacks and accessories. The company was founded by Lyndon and Jamie Cormack in 2009 and is based in Vancouver, British Columbia. Work done in-house from 2014-2017 as Senior UX Designer.
Design by Herschel
File Under: Retail