Leading the UX efforts and consulting for the upcoming launch of the new stussy.com global online store. Research, A/B testing of the current product, gathering insight and analytics to construct data-informed redesign effort. Based on the findings, aid in rollout strategy, and then create prototyped wireframes together with the internal design team for the entire online user experience across all devices.
Design: Stussy
File Under: Retail
A preview of a fully prototyped wireframe concept for Delphi Labs on the Terra blockchain that rewarded users with a customizable NFT experience based on the on-chain behaviour. The user would start by minting a unique core, which would represent their wallet’s activity at the snapshot and evolve over time. Users can then earn items by interacting with protocols and customize their core by equipping unlocked inventory options. Project never made it to development stage due to collapse of the blockchain.
Agency: We3
File Under: Web3
A rebrand and build of the CEM umbrella, a web-app that curates exclusive live events and virtual meetings that connect issuers with investors, providing rewards points in the process to its participants.
File Under: Finance
Consulting and planning, information architecture, and user experience design for the revamp of the Herschel Supply Company.
Design: Jeremy Michael Development: Herschel
File Under: Retail