Rowan Avenue is a boutique multi-family residential development in Parksville, BC, focused on nature-forward living, thoughtful design, and a relaxed lifestyle. The project involved UX and development to highlight the residences, floorplans, surroundings, and overall vision.
Agency: Arithmetic
File Under: Retail
UX lead and consulting for the relaunch of the stussy.com global online store. Led research, A/B testing, and analytics review to inform a data-driven redesign, then collaborated with the internal team on rollout strategy and prototyped wireframes shaping the end-to-end shopping experience across all devices.
Design: Adrian Who / Stussy
File Under: Retail
A preview of a fully prototyped wireframe concept for Delphi Labs on the Terra blockchain that rewarded users with a customizable NFT experience based on the on-chain behaviour. Journey would start with a user minting its unique core, representing their wallet’s activity at the snapshot and would then evolve, over time. Users would earn items by interacting with various protocols and customize their core by equipping unlocked inventory options.
Agency: We3
File Under: Web3
A rebrand and build of the CEM umbrella, a web-app that curates exclusive live events and virtual meetings that connect issuers with investors, providing rewards points in the process to its participants.
File Under: Finance
Consulting and planning, information architecture, and user experience design for the revamp of the Herschel Supply Company.
Design: Jeremy Michael Development: Herschel
File Under: Retail