Leading the UX efforts and consulting for the upcoming launch of the new stussy.com global online store. Research, A/B testing of the current product, gathering insight and analytics to construct data-informed redesign effort. Based on the findings, aid in rollout strategy, and then create prototyped wireframes together with the internal design team for the entire online user experience across all devices.
Design: Stussy
File Under: Retail
Soar is a luxury cannabis brand which offers higher-end product that’s grown in small batches, hand-harvested, and hung to dry.
Design by: Concrete Agency
File Under: Retail
A collection of CBD focused products designed for busy days, cool nights, and those moments in between.
Design: Glasfurd & Walker
File Under: Retail
Pure Sunfarms is one of Canada’s largest producers of greenhouse cannabis. Under the sun of the Fraser Valley in British Columbia, they grow cannabis with an approach that blends traditional greenhouse expertise with hands-on knowledge of legacy grow practices.
Design: Glasfurd & Walker
File Under: Retail
Part & Whole is a contemporary design company dedicated to producing thoughtful and functional furniture, manufacturing and warehouse facility located on Vancouver Island.
Design: Post Projects
File Under: Retail
Neon Eon wines are made by Tyler Thrussell in Summerland, BC. In an effort to capture the Spirit of the grape, these wines break from the heavy manipulation common in wine making today and instead respect the fruit and the land it grows on.
Design: Brick Press
File Under: Food & Beverage Retail
Superette is a retail brand that makes buying cannabis as enjoyable as consuming it. In the current sea of cannabis retailers, we wanted to take a fresh approach. So we leaned into more traditional retail environments to create an immersive yet familiar and nostalgic experience.
Design: Superette
File Under: Retail
Luna Coffee is a boutique coffee roasting company based in Langley, BC. Radically focused on exceptional quality, transparency and (actual!) fair trade practices, they have carved out a delicious niche in light, bright coffees that eschew the norms of the industry at large.
Design: Post Projects
File Under: Retail
OAO Works by Bocci is a portfolio of objects, curiosities, and ideas. It is structured as a platform to highlight underrepresented themes in Omer Arbel’s work.
Design: Bocci
File Under: Retail
Wolf Circus is a line of demi-fine jewelry thoughtfully designed and hand made in Vancouver, BC. — We create pieces for you, whoever you choose to be. Wolf Circus aims to inspire others to embrace their confidence during their daily hustle.
File Under: Retail
West Coast Gifts is Canada’s largest designer, manufacturer and distributor of glass pipes, vaporizers and smoking accessories for the cannabis connoisseur. With roots in the cannabis space dating back to the early 1990s, WCG is a true OG in the industry.
Design: Post Projects
File Under: Retail
Consulting and planning, information architecture, and user experience design for the revamp of the Herschel Supply Company.
Design: Jeremy Michael Development: Herschel
File Under: Retail
Studio A-OK is a Lifestyle Brand and Creative Agency formed in 2016. Taking nods from past subcultures, future spacecrafts and meandering brain waves, A-OK is not one thing, but many.
File Under: Retail
Herschel Supply Co. is a Canadian company selling hipster retro backpacks and accessories. The company was founded by Lyndon and Jamie Cormack in 2009 and is based in Vancouver, British Columbia. Work done in-house from 2014-2017 as Senior UX Designer.
Design by Herschel
File Under: Retail